Here’s a short piece in My Customer magazine around empowering customers with knowledge. My thanks to them for publishing it. “Knowledge is power: Five ways to empower customers with knowledge” http://www.mycustomer.com/feature/experience/knowledge-power-five-ways-empower-customers-knowledge/165213
July 11, 2013
I recently wrote a short piece for the Guardian’s Technology in Retail hub: Top tips for creating an online retail community Off-site communities are useful for retailers, but more powerful is having an online community built directly into the main site Thanks to the kind folk at the Guardian for posting it. You […]
July 5, 2013
So we’ve been testing whether we can use ChromeOS / Chromebooks for our business. Sadly, the answer is basically a no. Having people using a pure internet OS is compelling for me – it really IT overheads, it makes the company’s employees mobile, it just keeps us that bit more agile. It worked great for […]
May 16, 2013
The first week of the ChromeOS experiment is underway and my sales guy is hitting the phones and the web apps… The core packages that we’re using are Web based anyway and so are working fine. Here’s how they breakdown: CRM and pipeline management: Pipedrive A great application. Like any CRM system both perfect, but […]
May 15, 2013
We’re starting to build up the sales and commercial team at HipSnip and I’m looking closely at how to do this in a replicable and scalable way while keeping costs as low as possible. We want to run the team off cloud software wherever possible. This keeps our own IT support requirements small and makes […]
September 25, 2012
I’ve just tried to find out the email address of a friend, so I did the obvious thing and checked Facebook. It lists her Facebook email. I don’t think she realises this, as I am 99% sure this is not what she uses for her email. But it did make me realise why Facebook took […]
September 23, 2012
I was recently lucky enough to be invited along to talk at the British Computer Society’s ‘how to design, build and market a consumer mobile app’. My talk very much focused on the commercial aspects to be considered, and also on the mistakes we made in the early days of HipSnip. It also included some […]
July 16, 2012
When you open a pitch it’s important to very quickly make the audience understand what you do. After quite a bit of training and feedback, most recently on Springboard, I’ve segmented my opening into three types of description: The functional: a clear description of what your business or product actually is The emotional: a clear […]
June 13, 2012
If your pitch is kick ass, and your business is crap, then your pitch really doesn’t matter. If your pitch is crap, and your business is kick ass, then your pitch really doesn’t matter. So don’t worry so much about your pitch. Get it to satisfactory, and just make sure your business is awesome.
July 11, 2013
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