An article in My Customer – Knowledge is power: Five ways to empower customers with knowledge

July 11, 2013

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Here’s a short piece in My Customer magazine around empowering customers with knowledge. My thanks to them for publishing it. “Knowledge is power: Five ways to empower customers with knowledge”   http://www.mycustomer.com/feature/experience/knowledge-power-five-ways-empower-customers-knowledge/165213  

Posted in: Published articles

An article in the Guardian – top tips for creating an online retail community

July 11, 2013

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I recently wrote a short piece for the Guardian’s Technology in Retail hub:   Top tips for creating an online retail community Off-site communities are useful for retailers, but more powerful is having an online community built directly into the main site   Thanks to the kind folk at the Guardian for posting it. You […]

Posted in: Published articles

ChromeOS a fail for business

July 5, 2013

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So we’ve been testing whether we can use ChromeOS / Chromebooks for our business. Sadly, the answer is basically a no. Having people using a pure internet OS is compelling for me – it really IT overheads, it makes the company’s employees mobile, it just keeps us that bit more agile. It worked great for […]

Posted in: Uncategorized

Running business off ChromeOS – sales are a go

May 16, 2013

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The first week of the ChromeOS experiment is underway and my sales guy is hitting the phones and the web apps… The core packages that we’re using are Web based anyway and so are working fine. Here’s how they breakdown: CRM and pipeline management: Pipedrive A great application. Like any CRM system both perfect, but […]

Posted in: Uncategorized

Using ChromeOS for the sales team

May 15, 2013

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We’re starting to build up the sales and commercial team at HipSnip and I’m looking closely at how to do this in a replicable and scalable way while keeping costs as low as possible. We want to run the team off cloud software wherever possible. This keeps our own IT support requirements small and makes […]

Posted in: Uncategorized

One reason Facebook defaulted to listing Facebook emails on profiles

September 25, 2012

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I’ve just tried to find out the email address of a friend, so I did the obvious thing and checked Facebook. It lists her Facebook email. I don’t think she realises this, as I am 99% sure this is not what she uses for her email. But it did make me realise why Facebook took […]

Posted in: Uncategorized

BCS Talk: Considerations when building a mobile consumer app

September 23, 2012

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I was recently lucky enough to be invited along to talk at the British Computer Society’s ‘how to design, build and market a consumer mobile app’. My talk very much focused on the commercial aspects to be considered, and also on the mistakes we made in the early days of HipSnip. It also included some […]

Posted in: Uncategorized

Pitch openers: utilitarian, emotional and comparative business descriptions

July 16, 2012

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When you open a pitch it’s important to very quickly make the audience understand what you do. After quite a bit of training and feedback, most recently on Springboard, I’ve segmented my opening into three types of description: The functional: a clear description of what your business or product actually is The emotional: a clear […]

Posted in: Pitching

Today’s pitching advice: sometimes satisfactory is OK.

June 13, 2012

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If your pitch is kick ass, and your business is crap, then your pitch really doesn’t matter. If your pitch is crap, and your business is kick ass, then your pitch really doesn’t matter. So don’t worry so much about your pitch. Get it to satisfactory, and just make sure your business is awesome.

Posted in: Pitching

Path, Pair, Instagram (and more)… death by a thousand cuts (for Facebook)?

June 11, 2012

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I’ve occasionally heard people talk about a ‘Facebook killer’, or ask what will replace Facebook in the future. With their IPO this sort of question is more common than ever – after all, is it reasonable to think we’ll all still be using Facebook in 20 years? I will almost certainly still be eating Kelloggs, […]

Posted in: Social media