Browsing All Posts filed under »Published articles«

An article in My Customer – Knowledge is power: Five ways to empower customers with knowledge

July 11, 2013

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Here’s a short piece in My Customer magazine around empowering customers with knowledge. My thanks to them for publishing it. “Knowledge is power: Five ways to empower customers with knowledge”   http://www.mycustomer.com/feature/experience/knowledge-power-five-ways-empower-customers-knowledge/165213  

An article in the Guardian – top tips for creating an online retail community

July 11, 2013

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I recently wrote a short piece for the Guardian’s Technology in Retail hub:   Top tips for creating an online retail community Off-site communities are useful for retailers, but more powerful is having an online community built directly into the main site   Thanks to the kind folk at the Guardian for posting it. You […]