Pitch openers: utilitarian, emotional and comparative business descriptions

July 16, 2012

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When you open a pitch it’s important to very quickly make the audience understand what you do. After quite a bit of training and feedback, most recently on Springboard, I’ve segmented my opening into three types of description: The functional: a clear description of what your business or product actually is The emotional: a clear […]

Posted in: Pitching

Today’s pitching advice: sometimes satisfactory is OK.

June 13, 2012

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If your pitch is kick ass, and your business is crap, then your pitch really doesn’t matter. If your pitch is crap, and your business is kick ass, then your pitch really doesn’t matter. So don’t worry so much about your pitch. Get it to satisfactory, and just make sure your business is awesome.

Posted in: Pitching

Path, Pair, Instagram (and more)… death by a thousand cuts (for Facebook)?

June 11, 2012

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I’ve occasionally heard people talk about a ‘Facebook killer’, or ask what will replace Facebook in the future. With their IPO this sort of question is more common than ever – after all, is it reasonable to think we’ll all still be using Facebook in 20 years? I will almost certainly still be eating Kelloggs, […]

Posted in: Social media

Springboard London 2012 – end of part 1

May 20, 2012

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So the first phase of Springboard, Shape, has come to and end. Springboard is a mentor led accelerator programme structured in three parts: Shape, Build, Sell. The first four week period of madness has finished. Four days a week were spent with mentors, and one day a week at an off site corporate visit. Here’s a […]

Posted in: Start-ups

Founding Team Structure

May 18, 2012

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I was recently at an event near London’s new building, the Shard, and it made me think about the elements required in a startup team, and which are most important. – the key elements – The Shard needed an architect to design it. Then a construction team had to build it. And then a sales […]

Posted in: Start-ups

Cisco BIG awards

April 29, 2012

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There’s only a couple of days left to enter the Cisco BIG awards. A chance to win £££ and support from one of the world’s largest IT businesses. They interviewed me about why I entered here (and amusingly included two cuts of the same question – I don’t normally repeat myself so much 🙂 http://www.itproportal.com/2012/04/25/hipsnip-talks-about-ciscos-big-awards/

Posted in: HipSnip

Stupid QR code usage – poster promise

March 30, 2012

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QR codes aren’t complicated. They’re a link (or some other info, I’m interested in links for this rant), in a 2D code. Like a barcode is just a number, in a 1D code. Scan a barcode, get a number. Scan a QR code, get a link. So really whatever you’d do with a link, you’d […]

Posted in: Mobile apps