One reason Facebook defaulted to listing Facebook emails on profiles

Posted on September 25, 2012

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I’ve just tried to find out the email address of a friend, so I did the obvious thing and checked Facebook. It lists her Facebook email. I don’t think she realises this, as I am 99% sure this is not what she uses for her email.

But it did make me realise why Facebook took the step of replacing listed email addresses with a Facebook one.

For many people Facebook is the place to go to check someone’s latest contact details. So by changing everyone’s contact email to their Facebook address, Facebook will benefit from a significant increase in incoming email volume, and an increase in a user’s overall retention to the Facebook system.

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