Browsing All Posts filed under »Pitching«

Pitch openers: utilitarian, emotional and comparative business descriptions

July 16, 2012

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When you open a pitch it’s important to very quickly make the audience understand what you do. After quite a bit of training and feedback, most recently on Springboard, I’ve segmented my opening into three types of description: The functional: a clear description of what your business or product actually is The emotional: a clear […]

Today’s pitching advice: sometimes satisfactory is OK.

June 13, 2012

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If your pitch is kick ass, and your business is crap, then your pitch really doesn’t matter. If your pitch is crap, and your business is kick ass, then your pitch really doesn’t matter. So don’t worry so much about your pitch. Get it to satisfactory, and just make sure your business is awesome.