Browsing All Posts published on »July, 2012«

Pitch openers: utilitarian, emotional and comparative business descriptions

July 16, 2012

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When you open a pitch it’s important to very quickly make the audience understand what you do. After quite a bit of training and feedback, most recently on Springboard, I’ve segmented my opening into three types of description: The functional: a clear description of what your business or product actually is The emotional: a clear […]